It looks like we are about to have a series of games and Mario and Sonic.
Sega said it has reached an exclusive agreement with the International Olympic Committee’s licensing unit to make games for the 2020 Summer Olympics to take place in Japan. In a press release, Sega shared his pursuit of this license because the Olympics had a global appeal, “drawing people’s attention”. Sega is also very suitable for this, the company said, because of its “accumulation of experience and know-how”.
Of course, Sega used to make titles for previous Olympics, like the 2008 Olympics in Beijing, 2012 in London and most recently 2016 in Rio, Brazil. In addition, the company has made titles for two 2010 Winter Olympics in Vancouver and 2014 in Sochi. They are mostly games involving two iconic images of the company: Mario and Sonic.
“It is a real honor for us to be licensed to perform the game for the 2020 Olympics in Tokyo.” Sega CEO Haruki Satomi said. CEO of International Sports Multimedia, Raymond Goldsmith added that Sega’s games will help “support Tokyo 2020’s global appeal.”
Japan uses Sonic’s name to place on the subway
It is known that this subway train and station is an activity aimed at celebrating Sonic’s Hedgehog’s birthday and Sonic the Hedgehog game.
For 8x-9x gamers, Sonic super-fast hedgehog – the SEGA game mascot has become so familiar. Even this porcupine since 1991 has been a symbol of SEGA in particular and the Japanese game industry. Therefore, it is not surprising that Sonic’s image is used to promote the growth of a product created by SEGA. However, Sonic’s recent appearance at the subway station is quite a new thing for gamers around the world.